Search engine optimization (SEO) for your blog articles is set article by article, from Website > Blog Pages > Manage. It's separate from your site's overall SEO (see Search engine optimization for your website for that broader topic). Three levers improve an article's visibility in search engines: text formatting, dedicated SEO fields, and external links.
This article walks you through the SEO options available for blog articles:
- How do I structure my article's content for SEO?
- How do I manage the SEO options?
- How do I use external links to improve my SEO?
- Cases not covered
How do I structure my article's content for SEO?
How do I structure the text?
- Use real heading levels (H1, H2, H3) rather than text that's simply bolded — search engine crawlers rely on this structure to understand your article.
- Keep body text as normal text (P tag).
Without going too deep into the technical details, proper formatting matters because it signals to search engine crawlers that your page is clearly structured. It's a simple habit that can meaningfully boost your SEO — so don't skip it!
How do I fill in the ALT text for my images?
ALT ("Alternative Text") is the text description of an image, read by search engines and screen readers when the image can't be displayed.
- Add your image using the editor's image block.
- Click the inserted image to open its options, then the
[img]tag at the bottom left of the screen. - Fill in the ALT text: a short description (120 characters maximum) that factually describes what the image shows.
💡 Good alt text is short (under 120 characters) and describes the image.
The first step is to add an image using the image block:
Once the image is added, click on it and the image tag will appear at the bottom of the editor.
Clicking on [img> opens the window shown below, where you can enter the image's alt text. You can update the default "Name" and "Value" fields.
Make sure to use alt as the attribute name so search engines can recognize it. Here's what the final result looks like on your article page (with the underlying page code):
The cover image or photo uses the article title as its alt text by default. This cannot be changed. However, you can edit the article title or swap out the cover photo.
How do I manage the SEO options?
Articles include built-in SEO assistance to help your articles — and your site as a whole — rank higher in search results.
You'll find these options at the bottom of the page when editing an article:
Setting a title for search engines
This field is the meta-title tag: the title shown both in search engine results and in the browser tab. By default, it uses the format "[Article Title] | [Nonprofit Name]". You can customize it, up to 70 characters (beyond that, the title is truncated in search results).
How do I optimize my article summary?
This field is the meta-description tag. By default, it pulls the first 160 characters of the article; it also appears in the article list on your site. You can customize it, up to 160 characters (beyond that, the display is cut off with an ellipsis).
Should I include the URL of the original content?
Yes, if your article uses content copied from another site (text, quote, image). Providing the original source URL avoids a negative impact on your SEO, since search engines penalize unsourced duplicate content.
How do I use external links to improve my SEO?
- Cite your sources with external links to the sites concerned.
- Ask those sources, whenever possible, to create a link back ("backlink") to your site — this strengthens your SEO.
Cases not covered
If your visibility issue goes beyond a single article (e.g. your entire site doesn't show up in search engines), this article won't be enough: see Why doesn't my site show up in search engines? or Your website is indexed... Now what?.
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